Stage 1 - Research
Research stage involved field and desk research, from interviews, questionnaires, focus groups to evaluating competitors, website reviews, economy status and many more. The implementations involved putting everything into practice and coming up with creative marketing ideas. Each stage had to have between 6,000 and 7,000 words.
STAGE 2 - Implementations
Pen Portraits
In order to look into the potential consumers buying decisions I have created four pen portraits, two for the skateboarding market and two for the fashion market. They helped me develop an understanding of what channels I can use to get to those consumers with low wastage cost. Through finding out people’s everyday life routines and their hobbies brands can really reach directly to them, feeling these consumers appreciated; even leading to brand loyalty.