"Um, May I grab some stickers Sir?"
The Ledge Show 2012
I have managed to get myself a V.I.P pass for The Ledge show held at London Olympia on the 2nd of September 2012. From my point of view it was like branding heaven; Etnies, Santa Cruz, Diamond Supply, Element, Enjoi, Emerica and many more lined up in one place. Everyone was trying to impress the buyers and the public with their trade stands... definitely a lot of stickers everywhere. My favourite stand? Hard to tell out of so many great brands, however Santa Cruz definitely will be in my top 5. They had Santa Cruz furniture which was as quirky and crazy as their brand image; such a splash of colours and it looked mega comfortable too! As well as showcasing great products Santa Cruz and their overall image definitely stood out for me.
"Go speak to those guys over there fighting with bubble wrap... they own half of this show."
There was a skate show going on throughout the day; saw amazing talents! Everyone was greeted with a goody bag which included info about the stands, stickers, eco bag and some look books. I had a pleasure of talking to people who have higher up roles in their companies; they all had a very friendly approach, given me advice on how to stay on top of the game and have fun with it. It was truly an exciting and rewarding experience I definitely took a lot from it.